In our family-run business, I work within the CEO’s division and am involved across all areas of the company, spanning strategy, operations, and brand direction. Guiding the business through the challenges of recent years, particularly the impact of Covid on retail, was a formative experience, as we adapted and rebuilt together as a family. This close, hands-on involvement shaped my holistic understanding of business and strengthened my belief in resilient, people-centered leadership.

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